Portfolio · SaaS · Singapore
Arcline Systems
Revenue operations platform for mid-market B2B teams.
$1.2M
ARR in first 14 months
3.4x
pipeline growth after AI outbound
Series A
raised with studio support
Overview
Arcline joined the studio as two founders and a prototype: a revenue operations platform that unifies CRM hygiene, forecasting, and pipeline analytics for mid-market B2B teams.
Challenge
Strong product instincts, zero go-to-market muscle. The founding team had built at larger companies where pipeline arrived pre-qualified. As a startup they faced an empty CRM, no brand, and a category dominated by louder incumbents.
Strategy
We positioned Arcline against spreadsheet chaos rather than against incumbents, targeted operations leaders instead of sales VPs, and priced around forecast accuracy, the metric boards actually care about.
Execution
The studio embedded a GTM operator for two quarters, built the AI outbound engine that became Arcline's own best demo, and ran founder-led sales sprints until the motion transferred to the first two hires.
Results
- $1.2M ARR within fourteen months of first revenue
- Sales cycle shortened from 74 to 41 days after repositioning
- Series A closed with two investors introduced through the network
Lessons
The product's most credible proof was our own use of it. Selling a revenue platform with a visibly excellent revenue engine collapsed buyer scepticism faster than any case study.